Portada

MS-06 MARKETING FOR MANAGERS IBD

GULLYBABA PUBLISHING HOUSE PVT
12 / 2001
9788189086701
Inglés

Sinopsis

MS-06 Marketing for ManagersBlock 1 - Marketing and its ApplicationsIntroduction to MarketingMarketing in Developing EconomyMarketing of ServicesBlock 2 - Marketing Planning and OrganisationPlanning Marketing MixMarketing SegmentationMarketing OrganizationMarketing Research and its ApplicationBlock 3 - Understanding ConsumersDeteminants of Consumer BehaviourModels of Consumer BehaviourIndian Consumer EnvironmentBlock 4 - Product ManagementProduct Decisions and StrategiesProduct Life Cycle and New Product DevelopmentBranding and Packaging DecisionsBlock 5 - Pricing and Promotion StrategyPricing Policies and PracticesMarketing CommunicationsAdvertising and PublicityPersonal Selling and Sales PromotionBlock 6 - Distribution and Public PolicySales ForecastingDistribution StrategiesManaging Sales PersonnelMarketing and Public PolicyCyber MarketingTotal-35, Solved-15, Unsolved-20June (2003-2019)December (2002-2019)

PVP
27,01