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THE BOOK WE WISH WE HAD IBD

RIVER GROVE BOOKS
03 / 2023
9781632996480
Inglés

Sinopsis

A book so simple, itâÇÖs purpose would be in its titleOne night, over a couple of dirty martinis, Jeremy Baka and Matt Molino sat discussing hard lessons learned during their marketing careers, smart moves, and dumb decisions, they realized something-thatásomething was missing from the business books of our day missing. These books all focus on the same usual suspects: leadership attributes, management skills, new marketing paradigms, and about a half-dozen other trampled topics. They concluded that the world didnâÇÖt need another typical business book. What it needed was something real and raw, something higher education doesnâÇÖt teach, and companies donâÇÖt train, but everyone somehow expects you to know.áThe Book We Wish We Had is less interested in how to hit a business homerun and more fascinated by the game itself. It is a humble collection of in-the-trenches lessons obtained while working at some of the worldâÇÖs largest agencies and for some of the biggest brands on the planet. It represents teachings learned the hard way, from being a boss to working for one, from failing miserably to achieving considerably, from mentoring to being mentored, from doing the wrong thing to discovering the right thing. ItâÇÖs the book they wish they had when they started, and here it is for you.

PVP
11,60