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REVENUE MANAGEMENT FOR SERVICE ORGANIZATIONS IBD

BUSINESS EXPERT PRESS
01 / 2011
9781606491478
Inglés

Sinopsis

This book places revenue management at the forefront of management accounting with cost management and performance measurement in supporting roles. Revenue management introduces new ideas such as yield management, while uniting previously disparate subjects such as project management, capacity costing, and the theory of constraints. Methods of pricing and their associated strategies are included as well as techniques for segmenting consumer markets.

PVP
18,44