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ADVERTISING IN NEW FORMATS AND MEDIA IBD

EMERALD GROUP PUBLISHING LIMIT
04 / 2016
9781785603136
Inglés

Sinopsis

The advertising universe is changing rapidly. Communication technologies have given advertisers new platforms to communicate and promote their messages. This book provides conceptual overviews, literature reviews, research work, and developing viewpoints on the key issues, providing a valuable overview of insights into modern advertising practice.

PVP
220,74