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INNOVATION STRATEGY FOR ENTERPRISES IN EMERGING ECONOMIES IBD

EMERALD GROUP PUBLISHING LIMIT
11 / 2015
9781785604812
Inglés

Sinopsis

Particularly in developing economies, there is a need for business alignment with innovation strategy and execution of strategies. The authors demonstrate through real-world examples and case studies how a firm can use innovation at all levels (strategic, functional and operational) to provide benefits to the entire value chain.

PVP
132,15