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CONSUMER BEHAVIOR THEORIES IBD

BUSINESS EXPERT PRESS
02 / 2018
9781947441149
Inglés

Sinopsis

This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.

PVP
18,38