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SHAPING CHINA?S GLOBAL IMAGINATION IBD

AIAA
12 / 2013
9781137361714
Inglés

Sinopsis

This book explores the concept of nation branding - what it is and how it works - through an instructive case of the 2010 World Expo in Shanghai, where 190 countries showcased their national cultures to a predominantly Chinese audience. The comparative ana

PVP
65,25