Portada

MARKETING IDENTITIES THROUGH LANGUAGE IBD

AIAA
04 / 2006
9781403949844
Inglés

Sinopsis

Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.

PVP
132,52