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CUSTOMER RELATIONSHIP MANAGEMENT IN THE DIGITAL AGE IBD

ROUTLEDGE
06 / 2025
9781032854380
Inglés

Sinopsis

Customer Relationship Management in the Digital Age charts the concepts, strategies, benefits, and technologies of CRM in an evolving and increasingly digital business landscape. It empowers readers to use CRM to forge enduring customer connections, optimize experiences, and drive loyalty across diverse industries and markets.

PVP
376,26