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THE PSYCHOLOGY OF CONSUMER PROFILING IN A DIGITAL AGE IBD

ROUTLEDGE
05 / 2016
9781138957961
Inglés

Sinopsis

The Psychology and Consumer Profiling ináa Digital Age examines how the field of âÇÖpsychographicsâÇÖ has evolved, the different approaches to psychological segmentation of consumers, the different ways in which it has been applied in consumer marketing settings, and whether psychographics works. It draws upon research from around the world and incorporates its analysis of the use of psychographics with an examination of major shifts in marketing in a digital and global era.

PVP
301,79