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ENTREPRENEURIAL COGNITION IBD

PALGRAVE MACMILLAN
02 / 2018
9783319717814
Inglés

Sinopsis

This open access book investigates the inter-relationship between the mind and a potential opportunity to explore the psychology of entrepreneurship.á Building on recent research, this book offers a broad scope investigation of the different aspects of what goes on in the mind of the (potential) entrepreneur as he or she considers the pursuit of a potential opportunity, the creation of a new organization, and/or the selection of an entrepreneurial career.ááThis book focuses on individuals as the level of analysis and explores the impact of the organization and the environment only inasmuch as they impact the individualâÇÖs cognitions. Readers will learn why some individuals and managers are able toáable to identify and successfully act upon opportunities in uncertain environments while others are not. This bookáapplies a cognitive lens to understand individualsâÇÖ knowledge, motivation, attention, identity, and emotions in the entrepreneurial process.á

PVP
35,08