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REINVENTING INNOVATION IBD

PALGRAVE MACMILLAN
06 / 2017
9783319572123
Inglés

Sinopsis

Based on research findings and detailed, original cases, this book charts the new innovation imperative, where organizations must deliver on dual goals: an efficient return on current operations, and a burgeoning pipeline of new products. It argues that the two pursuits cannot be achieved through a bland compromise, or by switching priorities back and forth. Only a âÇÖdualâÇÖ organization capable of amplifying the tension can optimize efficiency while seeding innovation.áReinventing Innovationáexamines the nature of dual organizing, presents a series of in-depth cases to reveal its principles, and explains how to fortify organizations with âÇÖambidexterityâÇÖ capabilities. Ideal for tertiary students, academics, and practitioners,áReinventing Innovationácontains a rich balance of theoretical principles, case insights, and practical guidance.á

PVP
71,42