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DEVELOPMENTS IN AUSTRALASIAN MARKETING IBD

JAI PRESS INC.
02 / 2001
9780762306367
Inglés

Sinopsis

Presents examples of a range of marketing research that is being carried out by marketing academics in the Australasian region. This volume contains eighteen chapters selected from presentations at the inaugural Australia/New Zealand Marketing Academy Conference (ANZMAC?98) hosted by the Department of Marketing at the University of Otago in 1998.

PVP
264,04