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ALCOHOLIC BEVERAGES IBD

ROUTLEDGE
12 / 2025
9781032605388
Inglés

Sinopsis

The aim of this book, originally published in 1985, was to demonstrate, on the basis of historical analysis, that transnational corporate structures and marketing strategies exercised a powerful impact on the availability and consumption of alcoholic beverages in both developed and developing marketing economies.

PVP
55,93