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COST, MERCHANDISING PRACTICES, ADVERTISING AND SALES IN THE IBD

HORACE B 1881 SECRIST / NATIONAL ASSOCIAT
NABU PRESS
09 / 2011
9781245997508
Inglés

Sinopsis

'Cost, Merchandising Practices, Advertising and Sales in the Retail Distribution of Clothing' offers a detailed look into the business practices of clothing retailers in the early 20th century. Originally published in 1921, this study by the Bureau of Business Research at Northwestern University?s School of Commerce, in collaboration with Horace Secrist and the National Association of Retail Clothiers, provides insights into cost management, effective merchandising techniques, impactful advertising strategies, and successful sales approaches.This historical text sheds light on the challenges and strategies employed by retailers during a transformative period in the industry, making it a valuable resource for understanding the evolution of retail practices. Scholars and business historians will find this work an illuminating snapshot of the American retail landscape a century ago.This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

PVP
20,09€