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ADVERTISING, SELLING AND CREDITS IBD

LEE GALLOWAY / GEORGE HOWARD HARMON / RALPH
NABU PRESS
10 / 2011
9781248318867
Inglés

Sinopsis

Advertising, Selling And Credits presents a comprehensive overview of early 20th-century business practices. This volume combines the expertise of Lee Galloway, G. Howard Harmon, and Ralph Starr Butler, offering insights into the interconnected fields of advertising, sales, and credit management. The book is divided into three primary sections. The first, penned by Lee Galloway in collaboration with G. Howard Harmon, delves into the strategies and techniques of effective advertising. The second, by Ralph Starr Butler, explores the art of selling and buying. The final section, also by Lee Galloway, offers a detailed analysis of credit and the role of the credit man. This compilation is invaluable for those interested in the historical evolution of business and marketing, offering a detailed snapshot of the principles that shaped early advertising, sales methodologies, and credit practices. It remains a vital resource for understanding the foundations of modern commerce.This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

PVP
33,64€