Portada

MARKETING AND PSYCHOLOGY IBD

ROUTLEDGE
01 / 2026
9781032891163
Inglés

Sinopsis

This book explores how consumers behave by summarising relevant psychological theories and showing how these can be applied to marketing activities in practice. Exploring why we make purchases and how effective digital marketing can be, the book examines the psychological processes of decision-making relating to consumer behaviour.

PVP
267,91